Posts Tagged ‘popup marketing’

FTC Settlement For Marketing Via Pop-up Ads: Lessons For All Marketers Regarding Consent & Consumer Complaints

Sunday, December 9th, 2007

I like to keep my eye on the FTC site; they are very active in catching businesses violating the U.S. FTC Act by practicing unfair and deceptive business practices, particularly via the Internet. They really demonstrate the need for privacy and information security professionals to stay on top of what their business units and marketing areas are doing with regard to contacting consumers, forcing ads upon them, and gathering information from them.