Michigan Inacts New Identity Theft and Breach Notice Law

Yesterday (January 3) Michigan’s governor, Jennifer M. Granholm, signed a new identity theft and breach notification law, SB 309.

“Today’s technology has taken commerce and communication to new heights, but it also puts citizens at additional risk of identity theft as ever-increasing amounts of personal information are stored and transmitted electronically,” Granholm said. “While I am pleased to sign legislation that provides critical information to consumers, we must do more to provide our citizens with the tools they need to truly protect themselves.”


The new law requires that individuals and government agencies notify consumers when a security breach puts personal information at risk. Failure to properly notify consumers of a security breach can result in a fine of up to $750,000.
The new notification requirement is similar to one part of the legislative package Granholm called for last year. That proposal would have allowed consumers to freeze their credit reports in the event of identity theft, broadened the amount of data covered by the notification law, and increased penalties for identity theft crimes.
The following definitions are very similar to the definitions within other state-level identity theft and breach notice laws, but still contain some interesting differences:

“(o) “Personal identifying information” means a name, number, or other information that is used for the purpose of identifying a specific person or providing access to a person’s financial accounts, including, but not limited to, a person’s name, address, telephone number, driver license or state personal identification card number, social security number, place of employment, employee identification number, employer or taxpayer identification number, government passport number, health insurance identification number, mother’s maiden name, demand deposit account number, savings account number, financial transaction device account number or the person’s account password, stock or other security certificate or account number, credit card number, vital record, or medical records or information.
(p) “Personal information” means the first name or first initial and last name linked to 1 or more of the following data elements of a resident of this state:
(i) Social security number.
(ii) Driver license number or state personal identification card number.
(iii) Demand deposit or other financial account number, or credit card or debit card number, in combination with any required security code, access code, or password that would permit access to any of the resident’s financial accounts.”

What is interesting is that the “personal identifying information” is in the context of getting access to financial accounts. Why does this need to be a qualifier? This leaves a very wide range potential misuses and mistakes related to PII uncovered.
The “personal information” definition is similar to the one originated within California’s SB 1386.

“Sec. 12. (1) Unless the person or agency determines that the security breach has not or is not likely to cause substantial loss or injury to, or result in identity theft with respect to, 1 or more residents of this state, a person or agency that owns or licenses data that are included in a database that discovers a security breach, or receives notice of a security breach under subsection (2), shall provide a notice of the security breach to each resident of this state who meets 1 or more of the following:
(a) That resident’s unencrypted and unredacted personal information was accessed and acquired by an unauthorized person.
(b) That resident’s personal information was accessed and acquired in encrypted form by a person with unauthorized access to the encryption key.”

It’s good to see the encryption exclusion here. If organizations use strong encryption and the decryption key is protected, then notification should not be necessary…misuse could not occur.
This law defines encryption as:

“(g) “Encrypted” means transformation of data through the use of an algorithmic process into a form in which there is a low probability of assigning meaning without use of a confidential process or key, or securing information by another method that renders the data elements unreadable or unusable.”

Ugh. At least they require an “algorithmic process,” but otherwise this really leaves open the PII to be subjected to several scrambling techniques that are not really encryption, but still be considered as encryption under this law, and still vunlerable to misuse.

“(2) Unless the person or agency determines that the security breach has not or is not likely to cause substantial loss or injury to, or result in identity theft with respect to, 1 or more residents of this state, a person or agency that maintains a database that includes data that the person or agency does not own or license that discovers a breach of the security of the database shall provide a notice to the owner or licensor of the information of the security breach.
(3) In determining whether a security breach is not likely to cause substantial loss or injury to, or result in identity theft with respect to, 1 or more residents of this state under subsection (1) or (2), a person or agency shall act with the care an ordinarily prudent person or agency in like position would exercise under similar circumstances.”

Creating processes to determine whether or not a breach is likely to cause impact to individuals is a very important component of an information security and privacy incident/breach response plan. I will cover this in my January 23 webinar.

“(4) A person or agency shall provide any notice required under this section without unreasonable delay. A person or agency may delay providing notice without violating this subsection if either of the following is met:
(a) A delay is necessary in order for the person or agency to take any measures necessary to determine the scope of the security breach and restore the reasonable integrity of the database. However, the agency or person shall provide the notice required under this subsection without unreasonable delay after the person or agency completes the measures necessary to determine the scope of the security breach and restore the reasonable integrity of the database.
(b) A law enforcement agency determines and advises the agency or person that providing a notice will impede a criminal or civil investigation or jeopardize homeland or national security. However, the agency or person shall provide the notice required under this section without unreasonable delay after the law enforcement agency determines that providing the notice will no longer impede the investigation or jeopardize homeland or national security.”

Yes, another very important part of an information security and privacy incident/breach response plan is determining scope of the breach. Having well-thought-out documented plans in place will help organizations to make this scope determination as quickly and most efficiently as possible.
It is too bad they do not provide some time limits upon the law enforcement exception. Too many times it seems as though law enforcement delayed notification for far too long after an incident…6 months and more…under the very weak premise of possibly hurting an investigation, when indeed there were other issues in play.

“(5) Except as provided in subsection (11), an agency or person shall provide any notice required under this section by providing 1 or more of the following to the recipient:
(a) Written notice sent to the recipient at the recipient’s postal address in the records of the agency or person.
(b) Written notice sent electronically to the recipient if any of the following are met:
(i) The recipient has expressly consented to receive electronic notice.
(ii) The person or agency has an existing business relationship with the recipient that includes periodic electronic mail communications and based on those communications the person or agency reasonably believes that it has the recipient’s current electronic mail address.
(iii) The person or agency conducts its business primarily through internet account transactions or on the internet.”

Sending notifications via email as the primary means is a very bad idea. I have discussed this before. Even though some state-level laws list email notification as an acceptable notification method, avoid it if at all possible. Among the many reasons not to use email notification, some include:
o Recipients may view it as another phishing message.
o Spam filters may delete it before it gets to the recipient.
o If it is a shared email address, as many family emails are, it is possible the message will never make it to the intended individual if another family member deletes it first.
o Email addresses often are checked or used for a very short period of time; you may have many email addresses that are no longer used.

“(c) If not otherwise prohibited by state or federal law, notice given by telephone by an individual who represents the person or agency if all of the following are met:
(i) The notice is not given in whole or in part by use of a recorded message.
(ii) The recipient has expressly consented to receive notice by telephone, or if the recipient has not expressly consented to receive notice by telephone, the person or agency also provides notice under subdivision (a) or (b) if the notice by telephone does not result in a live conversation between the individual representing the person or agency and the recipient within 3 business days after the initial attempt to provide telephonic notice.
(d) Substitute notice, if the person or agency demonstrates that the cost of providing notice under subdivision (a), (b), or (c) will exceed $250,000.00 or that the person or agency has to provide notice to more than 500,000 residents of this state. A person or agency provides substitute notice under this subdivision by doing all of the following:
(i) If the person or agency has electronic mail addresses for any of the residents of this state who are entitled to receive the notice, providing electronic notice to those residents.
(ii) If the person or agency maintains a website, conspicuously posting the notice on that website.
(iii) Notifying major statewide media. A notification under this subparagraph shall include a telephone number or a website address that a person may use to obtain additional assistance and information.
(6) A notice under this section shall meet all of the following:
(a) For a notice provided under subsection (5)(a) or (b), be written in a clear and conspicuous manner and contain the content required under subdivisions (c) to (g).
(b) For a notice provided under subsection (5)(c), clearly communicate the content required under subdivisions (c) to (g) to the recipient of the telephone call.
(c) Describe the security breach in general terms.
(d) Describe the type of personal information that is the subject of the unauthorized access or use.
(e) If applicable, generally describe what the agency or person providing the notice has done to protect data from further security breaches.
(f) Include a telephone number where a notice recipient may obtain assistance or additional information.
(g) Remind notice recipients of the need to remain vigilant for incidents of fraud and identity theft.
(7) A person or agency may provide any notice required under this section pursuant to an agreement between that person or agency and another person or agency, if the notice provided pursuant to the agreement does not conflict with any provision of this section.
(8) Except as provided in this subsection, after a person or agency provides a notice under this section, the person or agency shall notify each consumer reporting agency that compiles and maintains files on consumers on a nationwide basis, as defined in 15 USC 1681a(p), of the security breach without unreasonable delay. A notification under this subsection shall include the number of notices that the person or agency provided to residents of this state and the timing of those notices. This subsection does not apply if either of the following is met:
(a) The person or agency is required under this section to provide notice of a security breach to 1,000 or fewer residents of this state.
(b) The person or agency is subject to title V of the Gramm-Leach-Bliley act, 15 USC 6801 to 6809.”

Okay, so if less than *1,000* residents are affected it is not as important? C’mon; one person’s ruined credit history or one person experiencing fraud and other crime as a result of an organization’s mistake or lack of security should not be acceptable.
And why are these states exempting organizations that are also under other federal regulations, such as here with GLBA? Until there is a federal breach notice law in effect, these other laws should not even be an issue.

“(9) A financial institution that is subject to, and has notification procedures in place that are subject to examination by the financial institution’s appropriate regulator for compliance with, the interagency guidance on response programs for unauthorized access to customer information and customer notice prescribed by the board of governors of the federal reserve system and the other federal bank and thrift regulatory agencies, or similar guidance prescribed
and adopted by the national credit union administration, and its affiliates, is considered to be in compliance with this section.
(10) A person or agency that is subject to and complies with the health insurance portability and accountability act of 1996, Public Law 104-191, and with regulations promulgated under that act, 45 CFR parts 160 and 164, for the prevention of unauthorized access to customer information and customer notice is considered to be in compliance with this section.”

Aaarrgghhh…there those illogical exemptions are again! Appears the lobbyists are being very effective.

“(11) A public utility that sends monthly billing or account statements to the postal address of its customers may provide notice of a security breach to its customers in the manner described in subsection (5), or alternatively by providing all of the following:
(a) As applicable, notice as described in subsection (5)(b).
(b) Notification to the media reasonably calculated to inform the customers of the public utility of the security breach.
(c) Conspicuous posting of the notice of the security breach on the website of the public utility.
(d) Written notice sent in conjunction with the monthly billing or account statement to the customer at the customer’s postal address in the records of the public utility.
(12) A person that provides notice of a security breach in the manner described in this section when a security breach has not occurred, with the intent to defraud, is guilty of a misdemeanor punishable by imprisonment for not more than 30 days or a fine of not more than $250.00 for each violation, or both.”

(12) appears to be trying to prevent bogus notifications such as through phishing messages, and perhaps keep organizations from sending out notices too quickly when an incident in fact did not occur.

“(13) Subject to subsection (14), a person that knowingly fails to provide any notice of a security breach required under this section may be ordered to pay a civil fine of not more than $250.00 for each failure to provide notice. The attorney general or a prosecuting attorney may bring an action to recover a civil fine under this section.
(14) The aggregate liability of a person for civil fines under subsection (13) for multiple violations of subsection (13) that arise from the same security breach shall not exceed $750,000.00.”

The per violation would be for each individual impacted. So, if a database of 100,000 individuals was involved, the fine could be as much as 100,000 * $250 = $25,000,000 if there were no cap put on the fine. Wonder how the lawmakers arrived at this cap? $750,000 is not that significant for some of the large organizations. Too bad they didn’t make the cap at least twice as much…or leave off a cap completely.

“(15) Subsections (12) and (13) do not affect the availability of any civil remedy for a violation of state or federal law.”

Well, this is good! At least civil action is not prevented.

“(16) This section applies to the discovery or notification of a breach of the security of a database that occurs on or after the effective date of the amendatory act that added this section.
(17) This section does not apply to the access or acquisition by a person or agency of federal, state, or local government records or documents lawfully made available to the general public.
(18) This section deals with subject matter that is of statewide concern, and any charter, ordinance, resolution, regulation, rule, or other action by a municipal corporation or other political subdivision of this state to regulate, directly or indirectly, any matter expressly set forth in this section is preempted.
Sec. 12a. (1) Subject to subsection (3), a person or agency that maintains a database that includes personal information regarding multiple individuals shall destroy any data that contain personal information concerning an individual when that data is removed from the database and the person or agency is not retaining the data elsewhere for another purpose not prohibited by state or federal law. This subsection does not prohibit a person or agency from retaining data that contain personal information for purposes of an investigation, audit, or internal review.
(2) A person who knowingly violates this section is guilty of a misdemeanor punishable by a fine of not more than $250.00 for each violation. This subsection does not affect the availability of any civil remedy for a violation of state or federal law.
(3) A person or agency is considered to be in compliance with this section if the person or agency is subject to federal law concerning the disposal of records containing personal identifying information and the person or agency is in compliance with that federal law.
(4) As used in this section, “destroy” means to destroy or arrange for the destruction of data by shredding, erasing, or otherwise modifying the data so that they cannot be read, deciphered, or reconstructed through generally available means.”

Another reason to make sure you have strong data retention and disposal processes in place.

“Sec. 12b. (1) A person shall not distribute an advertisement or make any other solicitation that misrepresents to the recipient that a security breach has occurred that may affect the recipient.
(2) A person shall not distribute an advertisement or make any other solicitation that is substantially similar to a notice required under section 12(5) or by federal law, if the form of that notice is prescribed by state or federal law, rule, or regulation.
(3) A person who knowingly or intentionally violates this section is guilty of a misdemeanor punishable by imprisonment for not more than 30 days or a fine of not more than $1,000.00 for each violation, or both. This subsection does not affect the availability of any civil remedy for a violation of this section or any other state or federal law.”

It is too bad this law only applies to PII in electronic form. There have been some significant PII breaches occur from printed PII.

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