Many marketing professionals have a common temptation; they want to send as many marketing messages to as many people as possible, and they would love to send it to all folks who have ever been customers or clients of their business, and often times actually want to simply send to everyone whose email address they can obtain in any way.
Privacy professionals make many efforts to guide marketers on what is acceptable and not acceptable. After all, (more…)
What is the difference between security and privacy?
Many of my clients are small and midsized businesses. They often express confusion over what each of these terms (neither of which have a universally-accepted definition) actually means, how they are different, and how they are similar. This is important for business leaders to understand so they can make appropriate decisions within their information security and privacy management programs. Especially in small and midsize businesses, where there may not be a specific position to address either of these important topics. Let’s start with considering at a high level the differences between information security and privacy. (more…)
Growing numbers of organizations are trying to figure out the benefits of anonymizing, or as HIPAA (the only regulation that provides specific legal requirements for such actions) puts it “de-identifying,” personal information. Healthcare organizations see benefits for improving healthcare. Their business associates (BAs) see benefits in the ways in which they can minimize the controls around such data. Of course marketing organizations salivate at the prospects of doing advanced analysis with such data to discover new trends and marketing possibilities. The government wants to use it for investigations. Historians want to use it for, yes, marking historical events. And the list (more…)
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